I am not a fan of gimmicks.

To me, gimmicks are a clever way of distracting the consumer from the fact that your product is lame and, well, needs a gimmick. An unnamed fast-food chain uses a gimmick to trick children into eating their McShitburgers, a mini-car company uses a gimmick to fool men into thinking they’re driving something respectable, and a certain vodka brand uses a gimmick to fool people into drinking garbage water that may or may not be handmade.

So when the good folks at Medea Vodka offered to send me a few Bluetooth-programmable bottles of vodka, my answer was resounding “fuck no.” They sent them anyway… and I’m really glad they did. The vodka is incredibly smooth — I swear, I tasted vanilla and honey as it glided across my palate and danced down my throat.... Read More