For some people, motorcycles can seem like the luxury car’s poor cousin with fewer headlines, far lower prices, and less interest from designers or tech companies.

But you’d be wrong, given that they — and their motorbike and scooter gang members — are now estimated to be a $2B global market, growing by nearly eight percent a year with more players coming to the table all the time.

And like high-end cars, they’re also seeing a lot of innovation as they try to stay relevant in the major cities, for millennials and women, or to techheads who now expect speed plus smarts. The rush to make market and race “superbikes” backed by turbocharger technology is one outcome of that, but so is the sheer range of bikes now coming on to the market.

Electric motorcycles with... Leer Más