For some people, motorcycles can seem like the luxury car’s poor cousin with fewer headlines, far lower prices, and less interest from designers or tech companies.

But you’d be wrong, given that they — and their motorbike and scooter gang members — are now estimated to be a $2B global market, growing by nearly eight percent a year with more players coming to the table all the time.

And like high-end cars, they’re also seeing a lot of innovation as they try to stay relevant in the major cities, for millennials and women, or to techheads who now expect speed plus smarts. The rush to make market and race “superbikes” backed by turbocharger technology is one outcome of that, but so is the sheer range of bikes now coming on to the market.

Electric motorcycles with embedded IQ in controls, screens, audio, engines, or helmets are all this year’s hottest bike trends. But in the “gramming” age, so is attention-grabbing design either as futuristic as possible or back to basics — embracing unique, customized, or hand-built aesthetics. We take a spin around the latest trends in 2016’s best-looking bikes.

Skully — AR-1
Futuristic helmets are all the rage, but Skully’s AR-1 smart helmet is a standout for both looks and hands-free IQ. Launched by one of the most successful Indiegogo crowdfunding campaigns ever, the AR-1’s integrated heads up display blends Augmented Reality, voice recognition, GPS, and a rear-facing camera to deliver the ride of your life.

XDiavel — S
It’s not hard to see why legendary Italian bike company Ducati just won a Red Dot global design award for its dramatic cruiser, the XDiavel S. The “long, low-slung, muscular” bike puts as much style into each component as it does blending Ducati’s high-performance DNA with the demands of long-range riding.

KTM — 360RC
The trend toward versatile, bare bones, big performance bikes is summed up by KTM’s 390 RC. This sexy, extremely sporty bike is lightweight, agile, and suitable for urban, country, or flat-out racing, with its steel trellis frame, state-of-the-art, liquid cooled, single cylinder, four-stroke 375cc engine. Looks great too.

Zeus Twelve — Thorium
Gray Design’s limited edition Zeus Twelve Thorium, billed as the world’s first luxury motorcycle, is sculpture in motion. Long, emphatic, and sleek with dazzling white, gold, and silver accents, the Thorium’s state-of-the-art electric drive nets a top speed of 100 mph and range of 170 miles and sweetens the deal with embedded Bang & Olufsen sound.

Harley Davidson — Livewire
Iconic manufacturer Harley Davidson’s first electric bike, Project LiveWire, has all the classic styling but adds the latest technology to deliver “exhilarating acceleration” and a re-imagined “look, sound, and feel.” Just as pioneering, Harley Davidson is still refining the bike through crowdsourced feedback via its global Project LiveWire Experience Tour.

Airbus — Light Rider
Airplane giant Airbus’s revolutionary LightRider is the world’s first 3D-printed motorcycle whose algorithm-fueled design fuses machine with a bionic exoskeleton. Over 30 percent lighter than anything else around, the tubular frame made up of millions of aluminum alloy particles houses an electric motor that powers the bike from zero to 50 in seconds. Holy shit.