Keith Hufnagel’s skateboarding days go back to 1990s New York City, when skaters created their own counterculture. After years as a pro, Huf echoed that vibe by creating his own street-wear company, HUF.

That one-time post-injury backup plan has grown into the premier street-wear label, and turned pot-leaf socks into the go-to accessory. Now Huf brings his vision to these pages, with a photo shoot of Jenna Sativa.

You’ve been so busy lately that I’m surprised you found time for this.

Yeah. I’ve really been working on the HUF brand and opening up the Los Angeles retail store. We are also opening a store in Tokyo. This will be our second one. We’re not trying to open up too many of them. We want to open one in New York as well. We’ve been scouting... Read More